Hey Bella, what if you packaged your ceramics for the final?
Cafe ‘n Clay is a fair-trade handmade pottery business specializing in the production of specialty coffee cups and mugs. Their selection ranges from small espresso cups to oversized latte mugs. I fully designed the identity, packaging, and ceramic cups included in the ideation and creation of the brand. Cafe ‘n Clay is new to the large scale pottery production industry, but they have vowed to maintain top quality products that are perfect for all coffee lovers—baristas and amateurs alike.
DATE
Spring 2017
CLIENT
Packaging Design Class
SERVICES
Branding, Packaging
BRAND STATEMENT
Cafe ‘n Clay is a fairtrade handmade pottery business specializing in the production of specialty coffee cups and mugs. Their selection ranges from small espresso cups to oversized latte mugs. Cafe ‘n Clay is new to the large scale pottery production industry, but they have vowed to maintain top quality products that are perfect for all coffee lovers—baristas and amateurs alike.
Cafe ‘n Clay mugs are most popular for their unique appearance in shape, texture, and form. Ranging in color and texture, each set of Cafe ‘n Clay mugs are one-of-akind and will be the center of attention at any coffee date. The market for specialty coffee mugs is quite large with few to no leading brands.
The majority of the market is made up of small individualized artisan sellers. These types of mugs and cups are top dollar and hard to find in large qualities. Cafe ‘n Clay plans to sell in large quantities to medium to large retailers such as Anthropologie and possibly expanding to Target later.
Read the entire creative brief here.
