Hancock Women’s Center
It’s fun to grow up and move away, but still feel loved and appreciated by your hometown. That’s how I feel about Hancock Women’s Center. I’ve been a patient here for years, so it was truly my honor to be asked to execute their rebrand.
This beloved women’s clinic has been established on the Mississippi Gulf Coast for years and has a loyal and loving patient base. They wanted new branding to create better consistency across all of their branded materials, a new website that was easier to navigate, and updated photography for their ever growing staff.
Additionally, the founder wanted an additional cohesive, yet unique branding for her sub-business, VSPA—aesthetic services. You can find both branding experiences below.
DATE
Spring 2020
CLIENT
Hancock Women’s Center
SERVICES
Branding, Photography,
Web Design
BRAND STATEMENT—
THE COAST’S CHOICE FOR WOMEN’S HEALTH
PREMIER HEATH CARE. HOMETOWN VALUES.
Thank you for choosing Hancock Women’s Center for all your women’s health needs. Our team of Board Certified Physicians, Advanced Practitioners and Support Healthcare Professionals are dedicated to providing primary, preventative and acute care to individuals from adolescence to seniors.
VSPA—
Hancock Women’s Center is more than just a women’s health clinic for gynecology and obstetrics. The founder, Noel Duplantier, M.D., has a special interest in women’s aesthetic procedures for rejuvenation and youthfulness. VSPA is a separate business within the Hancock Women’s Center facility. The VSPA brand offers many simple procedures created not only for aesthetic improvements, but also aim to improve the self esteem of the patient.
While the VSPA brand is it’s own company, the HWC team wanted the brand to coincide with the new HWC branding. Below you can find the VSPA style sheet.
Click the image to visit www.hancockwomenscenter.co
ORIGINAL LOGO PROPOSAL
